i8: Large-scale public information campaign
People do show increasing awareness and concern about climate change, but for many it is still something that does not always feel relevant on a day-to-day basis. To change this, we suggest a large-scale public information campaign. We suggest permanent postings in all forms (e.g. electronic display boards, hard copy posters) across the city (with a focus on the challenges the area is facing, any ongoing/proposed actions to tackle climate related issues, how people can get involved) as well as providing accessible informational material in all public spaces such as libraries etc. We also suggest the use of a permanent hub such as an open installation/exhibition in the city centre that can be used to showcase issues in the region/ongoing activities.
We need to make climate change more relevant for people by constantly reminding them of problems we face as a result of this crisis. If the issue feels personally relevant, people are more like to embrace changes (whether these are political, structural, or more personal e.g. changes in everyday behaviour). However, we should avoid only raising awareness of the threat. It is really important that any public awareness campaign also includes the (hopefully ambitious) plans that the region has to make its contribution to climate change mitigation and, crucially, showing people how they can get involved in a meaningful way, not only on the city level but also on the national level. Having a permanent installation/exhibition would not only attract citizens and visitors, but also school classes encouraging schools to place a greater focus on climate change in school education.
Response to Suggestions
- Events: That's a great idea to make use of a permanent hub or installation/exhibition space for regular events on climate change. Maybe having regular public events on climate change should be an independent initiative in this subject area? And to respond to Lauren's suggestion, if we have several climate emergency centres or hubs, we could do events (workshop, talks) across the city, not just in the city centre. I also like the on-street performances idea.
- Climate Emergency Centres: I like the ideas of Climate Emergency Centres and having several ones is a good idea. Maybe one could have a climate emergency centre in each public library or community centre? This would also partly respond to Lauren's suggestion.
- Prominent city centre art installation focusing on city's climate change commitment is also a great idea. I really love the example with the globes. One could call out a competition where (local) artist can complete with their installation ideas.
- Concerted campaign: I think one way to integrate a concerted campaign with the previous suggestions is basically have a big launch day for the climate emergency centres/art installations etc. To advertise this big launch event one could send out a letter to all households, including information about the launch event but also providing information about the background for the climate emergency centres and installations, so basically background on the climate emergency, on what the city is planning and how citizens can get involved.
- Hyper-local murals to raise awareness of climate emergency in various parts of the city.
Suggestions for improvement (4)
Focus on the Future
City-wide arts campaign
Add Regular Events
- 3 supporter